A subtle emotional shift enters as we begin the month of December and start counting down the days remaining before Hanukkah, Christmas Eve/Day, and Kwanzaa. Gift giving, holiday cooking, family gatherings, and those holiday lights that start to brighten neighborhood streets all help us realize it's that time of year again.

The season of cheer might be here, but uncertain economic times also bring many holiday frowns for all business owners. Increasing material costs means that all jewelry, not just gold, is on the rise. Do your customers prefer leather and beads this year, or will they add a new 18kt charm to their bracelet?

What we know for sure is that many retail jewelers are having a tough time choosing between changes in product lines, paying bills, stock balancing, and if some new marketing strategy will actually ...
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Figuring out how to arrange information on your website is a tedious task. Sometimes even we have to scribble notes on real paper with a real pencil to determine how to organize the pages of a website into sections and subsections.

Every page on your site should be dedicated to a single topic. You don't want to put educational information about pearls on the same page as information about gold carat metal. A human might not mind, but this would confuse the search engines a little bit and work against your ranking.

Here's how it works:

The search engine maintain an enormous database of information. It's so big that it would take a few seconds to search for the phrase "engagement rings" if they didn't have multiple levels of efficiency.

Searching for "engagement rings" returns results in 0.21 seconds, but wo...
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